When Chicago’s Route Transit Authority (RTA) asked for a way to gather written feedback from their Travel Information Review participants, I concepted the idea of a “passport” riders would take on their trips to document their journeys. The study documented study participants as they travelled on the L, bus, and Metra and noted their interactions with signage and other communications. These custom-branded handheld booklets (in English and Spanish) allowed the riders to offer numbered scores and jot down quick notes in a user-friendly way.

My Role: Concept, brand and booklet design, print production