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Chicago Department of Planning and Development

Chicago Department of Planning and Development

Projects created at Blue Daring.

 

I have been privileged to provide branding, plan design, event design, and creative project management for several initiatives with Chicago’s Department of Planning and Development (DPD). My work on City Civics Day, We Will Chicago, and Central Area Plan is detailed below.

 
 
 
 
 

City Civics Day

 

In 2023, DPD held the first annual City Civics Day—a daylong exploration of civic involvement. I led creative on this project, working with another designer to create City Civics Day’s dynamic, celebratory brand. Brand activations included advertising promotions, custom illustrated swag, and of course all the elements of event design for the exciting day of. I was also tapped to lead the creative side of the project in 2024.

My role: creative lead, creative management, collaboration with another designer on Brand design, event design, and production

 
 
 
 
 

We Will Chicago

 

As the first citywide planning effort in over 50 years, We Will Chicago had the goal of gathering voices from all of Chicago. I designed a brand that emphasized human-connection and inclusivity as part of the plan’s awareness campaign. This helped DPD reach its goal of receiving input from over 10,000 Chicagoans prior to the plan’s launch. I also designed the visual- and data-rich, 150+ page plan itself, which was approved by the city in 2023.

My role: creative lead, creative management, Brand design, plan design

 
 
 
 
 

Central Area Plan

 

The Central Area Plan envisions how Chicago’s downtown can better serve its residents, workers, and visitors. I created a brand that uses angular, overlapping motifs representing the collective of diverse voices that shaped the plan. The forward-looking, energetic aesthetic was used to promote the initiative and encourage public involvement, culminating in two, 100+ page printed plans—one for the first phase (below), and one for the second phase to come.

My role: creative lead, creative management, Brand design, plan design