As part of an internal challenge, the employees of Blue Daring were broken up into groups of 3 and given $10,000 to come up with a creative promotion for the company. My group was given the theme of “partnership”, and we called our campaign “1 + 1 = 3”.

We connected with local artists to design posters representing what “partnership” means to them. These posters were wheatpasted around Chicago as a guerilla-style marketing campaign. I designed a poster myself, using my signature handmade-meets-digital technique.

My Role: art direction, lead artist communication and management, project strategy, poster design

My Poster

Two poster designs are woven together by hand to create one message of partnership. The technique speaks to the "intertwining" of thoughts stemming from collaboration, as well as different perspectives coming together to reach a richer, more complex whole.